trade journal articles

Creating and placing articles for trade journal publications is a BWG specialty. It is also one of the most cost-effective methods of delivering your story to the precise group of decision-makers you would most like to target.

The professionals at BWG evaluate the message you want to communicate, and establish a news hook. Contact is then made with the editor of the industry trade journal publications you want to target.

For about the cost of a single-page ad, your company gets editorial copy that potential customers actually read. And while the articles are written by the professional staff of BWG, they appear under your byline, establishing you as a recognized expert in your field.

An informative article under your byline offers tremendous value for the marketing dollar. Article reprints can be mailed to prospective new clients, distributed at trade shows, posted on your web site or used in other marketing efforts.